Text Message Marketing Double Opt-in [2 Different Options]

July 12, 2018

Hi Derek Johnson with tatango

com I wanted to show you two different ways to structure a double opt-in for a text message marketing campaign The first way is in the double opt-in message to reply, "Yes", and the second is in the double opt-in message instead of replying, "Yes", to ask the consumer to reply with some sort of information about themselves So, let me show you the difference here With both methods, you're going to be texting a SMS keyword to an SMS short code to start the double opt-in process

So, in this example, I'm using the keyword, "Join3", and I'm sending it to the shortcode, 337-33 And as you can see here, it's asking me, "Reply YES to consent to receive future text messages" So, I'm gonna reply, "Yes," and at this point, I'm still not opted in to the text messaging campaign I need to reply, "Yes" Once I reply, "Yes", I am opted-in to the text message marketing campaign

Now, let's say the brand wants to, instead of collecting "Yes" from subscribers, they wanna collect a zip code, an email address, a first name Well, let's look at what that would look like So, I'm going to use a different keyword, "Join4", which is still a double opt-in But in this double opt-in, instead of saying, "Reply Yes," it's saying, "Reply with zip code" So, I'm gonna reply with my zip code

And once I reply with my zip code, now, I'm opted in to the text message marketing campaign because I've completed the double opt-in process So, there's two different ways that you can do a double opt-in One is just simply by asking the consumer to reply, "Yes," to opt-in, or by asking the consumer to reply with some piece of information like an email address, a first name, a zip code, and then by them replying with that information, they are opting in

Source: Youtube