8 eCommerce Email Templates to Boost Sales & Engagement

hey everyone I am back at the whiteboard and today I'm talking about eight ecommerce email templates that you should have to boost your engagement and sales then you can implement these eight templates effectively I promise you it will turn email into a key part of your customer acquisition and retention strategy alright so let's get started first off we have welcome emails now these really have become expected by your new customers following either a purchase or a sign up for an email list you want to remember that this is your first impression with that customer or email subscriber so you really want to get the message and tone right please do not bombard them with sales content in this first email we're really just starting off the relationship on a good note not trying to push an additional sale and you want to think about setting these in this sequence maybe a sequence of three we have a past video that goes over a welcomed series in more detail and you should check that out next up we have those discount in promo emails maybe these come after the welcome email series these are there to capture the interest of your users by offering them what is really valuable to them which is a discount on your products that they've obviously already shown interest in these can be discounts latest offers or seasonal sales and you want to really try and give them that first access or exclusivity this will make them feel that they're in the know and it will make them feel that it's worth being a part of your subscriber list also always remember that a personal touch is best so use language like we thought you might like this next up we have those abandoned cart emails these are so so important in e-commerce because 69% of users are going to abandon their cars so if someone has placed your items in their cart but have failed to click that final buy button you want to try and give them a gentle nudge in the form of a reminder maybe first followed up by a small discount these emails have the highest conversion rates of all triggered b2c emails and they're best managed by an email automation software that can actually trigger them based on that cart being abandoned next up we have an order confirmation email this e-mail lets the person know that their purchase has been made and it allows you to transition into a variety of other reengagement strategies which we're going to go into over here so re-engagement emails really are there to reclaim the interest of formerly active people in your list that have become disengaged and this really is it's really natural for this to happen with your brand over time so don't freak out but what you can do is to send out these reengagement emails and it's really important to do this because it's less costly and has been shown to be less costly to re-engage these users than to acquire new ones you really must feature a truly captivating offer though and you want to remind them that they are valued tell them hey we miss you next we have upselling and cross-selling emails so someone who does a great job of this just even on their site is like an Amazon so in terms of upselling we're talking about convincing them to purchase a higher value item but this really needs to be based on a purchase threshold so if they bought something that was $5 you're not only in all the sudden going to upsell them something that was a hundred dollars keep it within the range of the initial product and you can't pair these with credit or discounts maybe even just on shipping free shipping with an additional item constantly emails on the other hand are a recommendation of related or complementary products so this is even show you know trying to only a handful of products you don't overwhelm the user and keep the price range appropriate again to their purchase history also think about presenting as a bundle or set like I said Amazon does a great job of this anytime you are looking at a product it says you know you may also want to purchase these related products or purchase these three products in a bundle next up we have customer satisfaction emails now these are mostly for your benefit in terms of allowing you to improve your marketing in sales but it is really worth it because you can also make your recipients feel that they are heard that you care about their opinions and their feedback surveys will require some sort of an incentive so you can think about entering them in a drawing or giving them some sort of discount on a future order but really any investment you put in this is going to be worth it because you're gonna get great insights into their goals desires and pain points so that moving forward you can provide an even better customer experience lastly and what's often forgotten in the e-commerce and b2c email space is content centered emails these are non sales oriented really they're just allowing recipients to learn more about topics that are related to your product or the industry even think about them as an informational care package that comes along with that product they can also give them tips on making best use of the product and and things like that so it's been shown that open or another great thing is that you can use the open and click behavior on these emails to segment based on interests in the future so if they are interested in particular topics you can make sure to send them content or discounts related to those interests that is all I have for you today so thanks for joining me at the whiteboard this has been Tammy marketing manager at campaign creators thanks for nerding out with me

Source: Youtube